Sunday Bedding

Developed for the kind of person who wants their bedroom to mimic a hotel room, Sunday Bedding Co.'s brand story is all about the feeling of warmth, comfort, luxury, and that "ahhhh" feeling.

I created this brand based off of a prompt provided by Brief Club, which asked for a logo, product tag and social media. From the soft, muted palette to the use of fabric and stitching in hang tags, everything is designed to convey that cozy feeling. The type-based logo uses an elegant serif combined with a modern, handwritten font to show that "attainable" luxury. The use of stitching on tangible products like tags, as well as digital products like Instagram posts, connects the buyer to the craftsmanship that these kinds of linens would be made from.

Building off the name "Sunday," their social media narrative talks about the things we might do on Sundays, in bed: eating breakfast, reading the newspaper, putting on a facemask, etc. Sunday Bedding Co.'s products aim to celebrate that relaxed and peaceful “Sunday” feel, and recreate that any day of the week.