Open Doors Media Identity
Services
Brand Strategy
Visual Identity
As a copywriter, brand strategist and storyteller, Abigail started Open Doors Media as her way to reach practitioners in the alternative health and wellness space who struggle to connect with their customers. She approached V&C to create the foundational brand elements that would help her reach her audience and truly launch her new business with an impact.
Through our Discovery chat and an extensive session where I dug into Abigail’s story, I understood her why, the who, the how, everything. I got a clear sense of her values and how those translated into her business. We even discussed seemingly disparate areas of inspiration, such as her favorite city of Charleston.
Using all this information, I crafted Open Doors Media’s logo (including a few simple variations), created a refined color palette, and determined the right fonts for her brand typography. With her new visual identity, Abigail has since launched her brand and set herself apart as a trustworthy professional in her industry.
“I have received opportunities from bigger clients than I had in mind, and each time I am so grateful that I invested in working with Lisa on my logo. With a background in marketing, there is even more pressure for the appearance of my brand to meet a certain standard. With the logo Lisa designed for me, I feel confident in my digital interactions with clients of any size.”
Abigail Gripshover, Open Doors Media
