Florecer

Services

Brand Strategy

Visual Identity

Graphic Design & Illustration

Florecer is a personal project I created to test my strategy process and design a brand for a product that I personally would love to see in the market. It’s a line of pre-mixed cocktails based with botanical ingredients, specially paired to enhance a specific spirit’s flavor.

I developed a full visual identity, including a hand-lettered logo; illustrated icons of lemon, thyme and lavender; a color palette; and fonts. Using these elements, I designed labels and mockups to display how this identity would look in execution, aimed at attracting the kind of woman who wanted to feel like she was at a chic new bar...but in the comfort of her own home.