Elizabeth Robinson Coaching & Consulting

Elizabeth Robinson is a leadership coach, speaker, and consultant who works with executives and teams to facilitate transformational learning experiences. As she launched her new business, she approached me to create a brand and website that would reflect her values and establish her presence with clarity and professionalism.

Through my brand strategy process, I uncovered the heart of Elizabeth’s mission and developed a visual direction grounded in natural elements that mirror human qualities: atmosphere for soul, light for joy, tree rings for connection, and water for transformation. These themes came together in a logo that is simple in form yet layered with meaning.

To extend this vision, I created a system of typefaces and colors that embody spaciousness, professionalism, and the mind–body connection. With these foundations, I designed her website homepage to emphasize openness and clarity through negative space, line motifs, and intuitive navigation. Custom icons representing Elizabeth’s offerings complete the system, reinforcing the symbolism of her brand and leaving room for interpretation and reflection.