Catholic Women in Business
My first project with CWIB was a full brand refresh. I gave the new identity a bold, editorial-inspired direction that included updated typefaces, an evolved color palette, and a type-based logo system with versatile variations. I also developed imagery guidelines and graphic assets that gave CWIB a distinctive presence in the Catholic media space.
A saturated red anchors the palette, balanced by lilac, green, and blue, while the editorial-style typeface Editor’s Note conveys bold femininity across headlines. Photography guidelines now ensure every image includes a human element, creating an immediate sense of connection. This new design system now defines the entire CWIB website, as well as social media templates, printed materials, and apparel—all building consistency and recognition both online and in person.
View the Catholic Women in Business brand in action at www.catholicwomeninbusiness.com
“I am so grateful to have Lisa on our team at Catholic Women in Business. She jumped right in, helped us clarify our brand, and then redesigned our website. We’ve had the opportunity to appear on channels like EWTN, and we were proud to have such a beautiful and professional website for the producers to highlight during our interviews. Lisa has also created video, social media graphics, and merch for our organization and our book launch, which has really boosted our marketing efforts. She’s also a joy to work with—excited about our work, passionate about our mission, and an empathetic and collaborative member of the team.”
TARYN DELONG, CWIB Co-President