Open Doors Media
Copywriter, brand strategist, and storyteller Abigail Gripshover founded Open Doors Media to serve industrial clients who often struggle to connect with their customers. She came to Verve & Concord to establish the foundational brand elements that would help her reach her audience and launch her business with confidence and impact.
Through our Discovery process and a deep-dive session into Abigail’s story, I uncovered the heart of her “why,” as well as her audience, and the values driving her work. We explored how personal influences—like her love for the city of Charleston—could shape the brand’s voice and personality. This clarity provided the creative direction for building an identity rooted in both strategy and authenticity.
From there, I designed a versatile logo system with simple variations, a refined color palette, and a cohesive set of brand fonts. With her new visual identity, Abigail successfully launched Open Doors Media, positioning herself as a trustworthy professional and giving her clients a clear, compelling brand experience.
“I have received opportunities from bigger clients than I had in mind, and each time I am so grateful that I invested in working with Lisa on my logo. With a background in marketing, there is even more pressure for the appearance of my brand to meet a certain standard. With the logo Lisa designed for me, I feel confident in my digital interactions with clients of any size.”
ABIGAIL GRIPSHOVER