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That's totally normal. Brand strategy can take time, because it means you’re thinking intentionally about your business rather than just seeing what sticks.
You may have gotten mostly through the guide, but then stalled on the audience questions. Or you might be struggling to feel 100% confident in your answers. And it’s possible to have completed the guide but felt unsure how to apply your answers to your business.
That’s why a second set of eyes and a strategist’s perspective can change all of that.
What This Is
This clarity call is a one-on-one hour with me, during which we go through your answers together. You’ll send me what you've filled in, I’ll review your answers, and then during the call, we’ll do a deep dive on the parts that didn't come easily.
I'll ask you the follow-up questions I'd ask a branding client, because that's exactly what this is: the discovery session I run at the start of every project, available on its own.
What We’ll Work Through
The answers you're least sure about — we'll pressure-test them together. This could include:
Who you're actually serving, in enough detail to write to her
The transformation you create, said in words your audience would use
Where your offer needs sharpening before you build anything around it
What your next step actually is — design, testing, or something else entirely
What You’ll Leave With
A completed set of brand foundations you feel settled about
A recap document with clear answers and any strategy I’ve developed from our discussion
A clear next step, and permission to stop second-guessing the ones you’ve already made
A Little About Me
I'm Lisa Johnson, founder and designer behind Verve & Concord. I've spent 13 years in graphic, web, and brand design, working with Catholic women founders, small businesses, and organizations like Catholic Women in Business, whose community has since grown to nearly 10,000 members since I completed their rebrand in 2023.
It's my calling to help Catholic entrepreneurs make their brands both beautiful and priceless. This call is one of the parts of my process that I love the most: helping founders build their businesses not only to sell, but to change the world.
The Details
$160 — that's the full Guided Foundations Bundle price, less the workbook you've already purchased.
60 minutes, one-on-one, over Google Meet. After you purchase, you'll receive a PDF that guides you to schedule at a time that works for you, and a place to send your completed workbook so I can read it beforehand.
Bring your answers, and bring the questions you couldn't answer. Those are the good ones.
Due to the digital nature of this product, all sales are final. If you need to reschedule, just reply to your confirmation email — no problem at all.
That's totally normal. Brand strategy can take time, because it means you’re thinking intentionally about your business rather than just seeing what sticks.
You may have gotten mostly through the guide, but then stalled on the audience questions. Or you might be struggling to feel 100% confident in your answers. And it’s possible to have completed the guide but felt unsure how to apply your answers to your business.
That’s why a second set of eyes and a strategist’s perspective can change all of that.
What This Is
This clarity call is a one-on-one hour with me, during which we go through your answers together. You’ll send me what you've filled in, I’ll review your answers, and then during the call, we’ll do a deep dive on the parts that didn't come easily.
I'll ask you the follow-up questions I'd ask a branding client, because that's exactly what this is: the discovery session I run at the start of every project, available on its own.
What We’ll Work Through
The answers you're least sure about — we'll pressure-test them together. This could include:
Who you're actually serving, in enough detail to write to her
The transformation you create, said in words your audience would use
Where your offer needs sharpening before you build anything around it
What your next step actually is — design, testing, or something else entirely
What You’ll Leave With
A completed set of brand foundations you feel settled about
A recap document with clear answers and any strategy I’ve developed from our discussion
A clear next step, and permission to stop second-guessing the ones you’ve already made
A Little About Me
I'm Lisa Johnson, founder and designer behind Verve & Concord. I've spent 13 years in graphic, web, and brand design, working with Catholic women founders, small businesses, and organizations like Catholic Women in Business, whose community has since grown to nearly 10,000 members since I completed their rebrand in 2023.
It's my calling to help Catholic entrepreneurs make their brands both beautiful and priceless. This call is one of the parts of my process that I love the most: helping founders build their businesses not only to sell, but to change the world.
The Details
$160 — that's the full Guided Foundations Bundle price, less the workbook you've already purchased.
60 minutes, one-on-one, over Google Meet. After you purchase, you'll receive a PDF that guides you to schedule at a time that works for you, and a place to send your completed workbook so I can read it beforehand.
Bring your answers, and bring the questions you couldn't answer. Those are the good ones.
Due to the digital nature of this product, all sales are final. If you need to reschedule, just reply to your confirmation email — no problem at all.